Lead Generator Specialist

With the new ownership and ambitious growth plans, MAAG Gear is looking for an experienced Lead Generator Specialist to develop market opportunities.

To fulfill the objectives set for this position, it is necessary to follow the strategies and guidelines laid down by management and the line manager in each case. On this position you will be desired to create new lead opportunities to Sales Team. The incumbent is responsible for maintaining the required standards of quality within relevant legal and operational framework.

Despite being able to work independently, it is necessary for the incumbent to form partnerships with other sections, departments and groups, creating trust-based relationships that will facilitate success.

All available materials and methods are to be used to ensure the best possible communication and accurate flow of information both internally and externally.

The incumbent is responsible for all activities listed in his/her job profile, both working as an individual or as part of a team with relevant competencies.

KEY RELATIONSHIPS

Reports to

Reports to Head of Region / Head of Aftermarket

Direct reports

-

Other key relationships

Peers on the Sales team, Service, Engineering, Project management, Offering, Clients

KEY RESPONSIBILITIES

• - Research and identify potential clients through various channels (online platforms, databases, industry events).
• - Identify potential leads from historical data base in CRM.
• - Initiate contact with prospects via email, phone, LinkedIn, and other outreach methods.
• - Qualify leads based on predefined criteria and schedule meetings for the sales team.
• - Maintain accurate records of prospecting activities and lead status in CRM systems.
• - Collaborate with sales representatives to ensure smooth handoff of qualified leads.
• - Monitor market trends and competitor activity to identify new opportunities.
• - Support marketing and sales campaigns with targeted outreach.
• - CRM database analysis

DESIRED OUTCOMES

• - Qualified Lead Generation: Identify and engage potential customers who match the ideal buyer profile. Deliver a consistent flow of qualified leads to the sales team.
• - Pipeline Growth: Expand the sales pipeline with new opportunities, ensure a healthy mix of short-term and long-term prospects.
• - Initial Contact and Engagement: Successfully initiate conversations with prospects via email, phone, or social media, Achieve high response and engagement rates from outreach efforts.
• - Lead Qualification: Accurately assess prospect needs, budget, decision-making authority, and timeline. Use qualification frameworks to prioritize leads.
• - Appointment Setting: Schedule discovery calls or meetings for sales representatives. Maintain a high conversion rate from outreach to scheduled appointments.
• - CRM Accuracy and Activity Tracking: Keep detailed records of prospecting activities, lead status, and communication history. Ensure data integrity in CRM systems to support forecasting and reporting.
• - Market Intelligence: Gather insights on industry trends, competitor activity, and customer pain points. Share findings with the sales and marketing teams to refine messaging and strategy.
• - Collaboration with Sales & Marketing: Align prospecting efforts with current campaigns and sales goals. Provide feedback on lead quality and outreach effectiveness.
• - Performance Metrics Achievement: Meet or exceed KPIs such as:
  • - Number of leads generated
  • - Outreach volume (calls/emails)
  • - Conversion rate to meetings
  • - Lead-to-opportunity ratio
• - Continuous Improvement: Test and optimize outreach strategies and messaging, Stay updated on best practices and tools for prospecting.

IDEAL QUALIFICATION:

• - Experience in sales, lead generation, or customer outreach (B2B or B2C).
• - Strong communication and interpersonal skills.
• - Comfortable with cold calling and digital outreach.
• - Skill in identifying which prospects are most likely to convert using frameworks like BANT (Budget, Authority, Need, Timeline) or CHAMP (Challenges, Authority, Money, Prioritization).
• - Familiarity with CRM tools and lead management systems. Use of tools like LinkedIn and sales intelligence platforms
• - Self-driven with strong organizational and time management skills.
• - Fluent in English and local language (or adjust based on company needs).
• - Ability to gather and analyze information about industries, companies, and decision-makers.

MAAG is a source of reliable gear solutions for cement and mining industries, ensuring high operational efficiency of their customer’s critical machinery. MAAG is a multinational team, collaboration-driven, enhancing diversity, maintaining and developing top competencies, and striving for success. The company takes environmental responsibility seriously. Their environmental focus is manifested through their entire product portfolio. They utilize advanced engineering expertise and over a century of experience to develop gear solutions with the lowest possible environmental impact during their lifecycle.

MAAG's history isn't just about the company—it's a tale of innovation and progress. It began over a century ago during a transformative era in heavy-duty industries and continues to shape the company at present. With a global identity stemming from an early presence across multiple countries, their mission has centered around advancing efficiency and reliability across various sectors – worldwide. Witness how they have evolved into a leading provider of gear solutions for a multitude of industries by seamlessly integrating Swiss, Italian, and Polish heritage into a single business entity.

At MAAG, precision is the company compass, leading to reliable gear solutions that ensure high operational efficiency for their client’s business. With a rich history and a robust product portfolio, they are a leading global manufacturer of durable high-precision gear solutions for various industries, including mining and cement. The company mission is simple: they create reliable, precise products and forge strong partnerships with their clients – driving progress through precision. Together.

Mining and cement are demanding industries where undisturbed operations and equipment reliability are critical for both efficiency and safety. Both industries require uncompromisingly reliable solutions. Here, "one-size-fits-all" approaches don’t apply, and nothing but the best will suffice. MAAG understand that. That’s why they carefully listen to their customer needs and fulfill them with high-quality solutions. With every task undertaken and every project successfully completed, they get closer to perfection. Project by project, step by step.

At the same time, MAAG GEAR is fully aware that this process is never truly finished. As their clients' needs continue to evolve, so does MAAG, always refining its solutions to meet their dynamic demands. The company sees this ongoing evolution not as a challenge but as an exciting journey – shaped by their customers and driven by excellence.

Until 2024, MAAG Gear was part of FLSmidth Cement. In January 2024, the company was acquired by a Scandinavian private equity fund, Solix, and operates independently of FL Smidth.

Due to our strong focus on the growing future, we decided to open MAAG Gear legal entity in different localization around the world.